How to Use Google Earth Free Mapping Software

How to Use Google Earth Free Mapping Software Google Earth is a free software download from Google that allows you to zoom in to see highly detailed aerial photos or satellite images of any place on the planet earth. Google Earth includes numerous layers of professional and community submissions to assist the user in zooming to see interesting places. The search feature is as easy to use as is Google search and incredibly intelligent in locating places around the globe. There is no better piece of mapping or imagery software available for free. Pros Google Earth is completely free to download and use.Google Earth allows a user to zoom and see images of the planet in great detail.Numerous layers of data are available to enhance the Google Earth experience.Google Earth is updated on an ongoing basis over the Internet.The Google Earth community is constantly adding fascinating new and free content to Google Earth. Cons Google Earth has so much data, you need a high speed Internet connection to use it effectively.If you view many layers at once on Google Earth, your view as you zoom may be jumbled.The side bar has many choices and can be somewhat cumbersome to use.Some of the user-added Google Earth points of interest are useless or incorrect.Some areas of the planet are not available on Google Earth in high resolution or high detail. Description Google Earth includes satellite images and well as aerial photos of the entire planet earth.Numerous layers provide supplementary content contributed by organizations as well as individuals.Google Earth is available for free. Google Earth Plus for $20 allows use of a GPS device and the import of spreadsheets.Google Earth provides driving directions - select the Driving Directions tab in the search box.The sightseeing folder inside the My Places folder already contains points of interest marked on the earth to explore. Guide Review - Google Earth Google Earth is a free download available from Google. Once you install Google Earth, you will be able to launch it. On the left-hand side of the screen, you will see the search, layers, and places. Use search to look up a specific address, a city name, or a country and Google Earth will fly you there. Use a country or state name with searches for better results (i.e. Houston, Texas is better than just Houston). Use the center scroll wheel of your mouse to zoom in and out on Google Earth. The left mouse button is the hand tool which allows you to reposition the map. The right mouse button also zooms. Double left clicking slowly zooms in and double right clicking slowly zooms out. The features of Google Earth are numerous. You can save your own placemarks on personal sites of interest and share them with the Google Earth Community (right click on the placemark after creating it). Use the compass image in the upper right-hand corner of the map to navigate or to tilt the map of a airplane-style view of the earths surface. Watch the bottom of the screen for important information. Streaming provides an indication of how much data has been downloaded - once it reaches 100%, that is the best resolution you will see in Google Earth. Again, some areas are not shown in high resolution. Explore the excellent layers provided with Google Earth. There are many layers of photos (including National Geographic), buildings are available in 3-D, dining reviews, national parks, mass transit routes, and so much more. Google Earth has done an incredible job allowing organizations and even individuals to add to the map of the world through commentary, photos, and discussion. Of course, you can turn off layers, too.

Case Study of a specific Advertising Campaign Essay

Case Study of a specific Advertising Campaign - Essay Example Following this, the company launched its ‘Happy to Help’ campaign, featuring the popular Hutch mascot (a Pug) and offering excellent customer service to its subscribers. This too was an effort in vain as people still connected the pug to the old brand, counteracting the company’s efforts to establish their presence in the country. This left Vodafone in a difficult situation where they needed to bring out their own mascot which would win over the hearts of the people while simultaneously communicating their USPs to their target audience. As explained by Harit Nagpal, the then Chief Marketing Officer of Vodafone India in an interview to afaqs (2009), Vodafone was acquiring customers at a very fast pace, but a large number of them were unaware of the value added services offered by their telecom service provider. Some of these services, like phone backup, had been available for over two years without being used much. Thus, the marketing team at the organisation felt a need to showcase their array of products and services, build an emotional bond with their customers and still be positioned as a market leader. It was this need that led to the creation of India’s most loved brand mascot in a decade. Conceptualizing the Campaign When in trouble, you turn to your best friend. If Vodafone India had a best friend, it was their multi award-winning ad agency Ogilvy and Mather, which was tasked with coming up with a new mascot and ad campaign to accomplish these goals. According to an interview with Rajiv Rao, Executive Creative Director, South Asia, Ogilvy India, the only brief given to the agency about the desired mascot was that the character had to be ‘simple to a stupefying level’ (afaqs 2009). After much experimentation, the agency came up with characters with humungous ellipsoid heads (with dots for eyes and the mouth) and disproportionately thin bodies clad in white. These ‘Zoozoos’ were simple living characters who spoke a language of their own (quite akin to the tongue of gibberish) and expressed emotions in a manner similar to the emoticons one came across on chat engines and forums. The idea behind using these characters was to portray slightly comical and endearing scenes featuring these Zoozoos where each scene or advertisement was used to portray one value added service to the customer. Each film was shot against a grey background, showing these characters interacting with each other with the product story weaved in. The Beginning of the Campaign Once they were done creating a mascot for an extremely ambitious purpose and shooting advertisements with extremely high expectations, the agency had the unenviable task of deciding when, where and how to launch this campaign. The company’s investment in the previous year’s ‘Indian Premier League’ cricket tournament had failed to make much of an impact on the target audience despite the series shattering the countr y’s television rating records for the past half decade. Therefore, it came as a surprise to most that the agency recommended investing an entire quarter’s advertising budget into the 47 day tournament and that the client complied (4Ps Business and Marketing, 2007). While the company took a huge risk choosing to invest in a venture that had already failed them in the recent past, they incorporated one significant change in their advertising strategy. The idea now was to